Salesforce Inks New Deal With WeWork To Target SMBs

This, well, works? Salesforce has entered into a new partnership with workspace sharing company WeWork in an effort to expose more small businesses to its CRM software portfolio.

As a result of this new team up, WeWork members will be offered 30% off its software that is available in the recently launched WeWork Service Store. The store is designed to serve as a sales conduit for SMBs to source applications they need to build, manage and grow their business.

And in order to differentiate itself from countless other app stores available, WeWork is offering most of the software in the Services Store at heavily discounted prices.

Which should help incite buyers.

Companies like Amazon Web Services, GoDaddy, Slack, and Xero are already offering discounted offering through this brand new portal, and now Salesforce is also jumping in on the action, hopping onto the WeWork discount bandwagon.

As Ron Gura, WeWork SVP of digital product put it:

“We created the Services Store to help our members easily browse and buy the services they need through a new one-stop shop. We all need the right support to truly do what we love, and offering new solutions through software is increasingly important as we continue to grow our own business here at WeWork.”

Good going.

In case you were not familiar with WeWork, it is one of the most valuable startups in the US currently, with a reported valuation almost touching the $17 billion mark. This figure is only going to go higher, as the company has now started to target corporate clients.

For example, it closed a membership deal with IBM last week that will see the technology giant move up to 600 employees into WeWork office space in New York, effectively turning the WeWork building into a de facto IMB office.

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