Salesforce, IBM Ink Strategic AI Partnership

Both companies have penned a global partnership that will see both Salesforce and IBM deliver joint artificial intelligence solutions with the intention of enabling companies to make smarter decisions, faster than ever before.

As a result of this new deal, IBM Watson, the leading AI platform for business, and Salesforce Einstein, the artificial intelligence that powers the top CRM solution in the world will connect seamlessly.

This, the two firms believe, will bring about an entirely new level of intelligent customer engagement across a range of areas — from sales and service to marketing and commerce.

IBM has confirmed that it will be deploying the Salesforce Service Cloud across the company in order to transform its global product support services, and gain a single, unified view of every IBM customer via the CRM platform.

Meanwhile, new insights from Watson will be brought directly into the Salesforce Intelligent Customer Success Platform, and will combine deep customer insights from Salesforce Einstein with the structured and unstructured data from Watson across several industries.

Including, but not limited to, healthcare, financial services, retail and weather.

Ginni Rometty, chairman, president and chief executive officer, IBM had this to say:

“Within a few years, every major decision—personal or business—will be made with the help of AI and cognitive technologies.

This year we expect Watson will touch one billion people—through everything from oncology and retail to tax preparation and cars. Now, with today’s announcement, the power of Watson will serve the millions of Salesforce and Einstein customers and developers to provide an unprecedented understanding of customers.”

While Marc Benioff, chairman and CEO, Salesforce, said of this new deal:

“The combination of Einstein and Watson will make businesses smarter and our customers more successful. I’m thrilled to form an alliance with IBM—no company’s core values are as close to Salesforce’s as IBM’s. It’s the best of both worlds.”

IBM has also announced that it is strategically investing in its Global Business Services capabilities for Salesforce with a new practice that will help clients rapidly deploy the combined IBM Watson and Salesforce Einstein capabilities.

Looks like Watson and Einstein are going places!

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